Ancho Reyes

Created from a 1927 Puebla family recipe that was served in Mexico's post-revolutionary cantinas and salones, Ancho Reyes is "The Original Ancho Chile Liqueur" a unique menjurje that fueled an artistic revolution among the country's intelligentsia. WeHolden traveled to Puebla to play dominos in centuries-old cantinas, explore and document the history of the liqueur, and develop a brand tone, experiential events, time-worn assets, and digital and social media worthy of the liquid's incendiary history. Working with Casa Lumbre and trade partners The Bon Vivants, Ancho Reyes launched in November 2013 and quickly became one of the hottest brands in the spirits world, being acquired by Campari in 2019.