Under the deal with BOTLD and WeHolden, the football team expects to have fun with the affiliation.
Nixta captures 'Best In Show Liqueur' at the 2023 New York World Wine & Spirits Competition.
In a six page feature article, Food & Wine discusses how distiller Iván Saldaña Oyarzábal transforms Mexico’s native grain.
Irish Apple honours the true royalty of the barstool court.
Complete with Steve Jobs-inspired commercial starring “The Notorious.”
Both Abasolo and Nixta were named as finalist for the 'Best Spirit Of The Year' award at Tales Of The Cocktail 2022.
100/100 points for Abasolo as spirits journalists choose The Best Whiskeys Of Summer 2023.
One of the biggest names in heavy metal is now in the cigar business.
The new rye is finished in barrels pummeled by a playlist from Metallica’s 2012 Orion Music Festival set.
Esquire Magazine awards our unique corn spirit the best liqueur of 2021.
F&W Picks 2021: This Corn Liqueur Will Be the Coolest Bottle on Your Bar.
SevenFiftyDaily highlights the Blackened X Willett project and Abasolo Whisky as "2021 Innovators Bringing Dynamic New Ideas, Techniques, and Ingredients That Are Revolutionizing the World of Whiskey."
“Nixta is one of these revolutionary products where you can add a little bit to anything and it’ll make it taste great,” Sandoval said. “I’ve dubbed it the bartender salsa.”
Metallica’s Blackened Whiskey Brand Teamed With Willett on a Rye...a fruitful collaboration.
In the year and a half since Dwayne Johnson launched his tequila brand, Teremana, he has learned a lot—including the best foods to pair it with.
Most people, when they hear the word “whisky,” think of Scotch, the vaunted brown spirit from the misty isles of Scotland that’s been around for centuries. Ireland might enter your brain too, or perhaps...
“When we were making Nixta, we wanted to create the purest form of ancestral corn distillation that was as versatile as the grain itself,” as Cesar Sandoval, Abasolo’s National Ambassador told us...
Mexico is getting in on the whisky craze. This makes a lot of sense, given that corn (bourbon whiskey’s main ingredient) is originally from Mexico. In fact, for anyone who understands that lineage, it’s downright exciting...
Since its founding in 2007, Dieline has celebrated the best in packaging design, raising awareness to the enormous value of both consumer product packaging design and branding…
Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million...
To support restaurants and promote his Teremana tequila brand, Dwayne Johnson will Venmo back up to $1 million in guacamole purchases this May…
For his birthday this year, Dwayne “The Rock” Johnson wants everyone to get out and support restaurant owners—and his tequila brand, Teremana…
The word “whiskey” is an Anglicization of uisce beatha, Gaelic for “water of life.” Say it out loud over and over again (one pronunciation is OOOSH-ga BAE-tha) and you can get…
In most cases, we’re more concerned with the liquid inside a bottle than the bottle itself. If a whiskey, rum, tequila, gin, or vodka is high-quality, we don’t care if it comes in…
For most of my lifetime, whisky came from Scotland or Canada and whiskey Ireland, Kentucky or Tennessee. Yes, Japan made superlative versions, but for a long time they did not…
This year, Teremana Tequila was everywhere. With Dwayne “The Rock” Johnson’s premium spirit showing up in everything from ice cream to 100th birthday parties, it’s no surprise…
Sometimes when a product is rooted in history, direct design is the best approach. We're loving the simple-yet-effective design for Abasolo Ancestral Corn Whisky. The parchment label…
Conor McGregor chose an opportune moment to announce his plans to launch an Irish whiskey brand. It was the night of June 14, 2017; the Irish mixed martial arts (MMA) fighter…
It pours more golden than the brown you might find hitting the glass when you let loose a couple fingers of your favorite bourbon. The liquid coming from this rectangular bottle…
This is one fun brand & bottle design. Paying homage to the cultural importance of corn in Mexico, this liquor's bottle has the texture and color of an ear of corn. The embossed label…
“¡Sin Maíz, No Hay País!” Without corn, there is no country. Nixta Licor de Elote is an ancestral corn liqueur from Jilotepec, Mexico—the birthplace of corn. More than just a crop…
In partnership with Casa Lumbre Spirits, WeHolden was tasked to design packaging for an ancestral corn liqueur that pays tribute to corn as the foundational element in the…
Think of Mexican spirits – the kind you drink – and of course the first thing that springs to mind is tequila. Surprisingly, the second-most popular spirit in Mexico is not mezcal, which tends…
We appreciate tequila, have tried mezcal and are sampling sotol. Still there is more to learn about Mexican spirits. Corn whiskey, for example, is a rarity. But now there’s one that’s…
Based in Jilotepec de Abasolo, about 1.5 hours outside of Mexico City, Abasolo is part of the Destileria Y Bodega Abosolo, the first ever distillery dedicated entirely to the…
The Scottish Highlands, Japan and America continue to lead the pack in the whiskey market. But a new Mexican distillery is getting into whiskey production, and its inaugural…
Working with Casa Montelobos, William Grant & Sons, and Dr. Iván Saldana, the world’s leading agave expert, WeHolden developed the packaging design for Montelobos (Mountain of Wolves)…