Abasolo El Whisky de Mexico

As equity partners in Abasolo, Weholden worked with Casa Lumbre to develop the liquid (awarded 5+ stars from Difford’s Guide) and build the first dedicated whisky distillery in Mexico. We then created packaging, brand assets, and a visual brand foundation that is true to the pre-Hispanic heritage and modern, Mexican design of Abasolo's whisky-making process with textured amber glass, a wood burned closure, and a minimalist, embossed label juxtaposed against a strong linear bottle form. Rated "Excellent" by The New York Times, Abasolo was a finalist for the Best Spirit of The Year at Tales Of The Cocktail.