Working with Milagro's founders and William Grant & Sons, WeHolden helped create Milagro Unico, a new ultra-premium tequila released in a limited-edition series.

WeHolden designed the packaging, developed the brand plan, created a micro-site, and executed social media. Launching with a dramatic projection over Lower Manhattan and an immersive, high-profile event at The New Museum, all 1,200 bottles of Milagro Unico EdiciĆ³n One were sold within 90 days.









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