Born on the legendary grounds of Slane Castle, Slane Irish Whiskey is a unique, triple casked blend inspired by 1,000 years of resilience and reinvention. As the global agency of record for Slane—the first Irish whiskey developed by Brown-Forman and first distillery built by the company outside of the United States—WeHolden developed all creative, digital, and strategic brand initiatives to launch the brand internationally and help position it for growth in years to come. Brown-Forman has pledged $50 Million to build Slane Distillery, which is being constructed in the 300-year-old horse stables adjacent to Slane Castle. Since 1981, Slane Castle has hosted hundreds of thousands of visitors for concert events within the grounds. Over the years, performers have included such names as The Rolling Stones, David Bowie, Neil Young, Iggy Pop, U2 and Bob Dylan.

















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