MINI COOPER "NOT NORMAL" MUSIC SERIES

WeHolden was hired by BSSP and RCRD LBL to produce and direct a series of disruptive videos for Mini Cooper featuring emerging RCRD LBL artists Twin Shadow, Real Estate, Araab Music, and Dale Earnhart Jr. Jr. (that's two juniors to you) performing surprise pop-up shows in Austin, Chicago, L.A., and Brooklyn.

We filmed performances in furniture stores, hardware aisles, food truck lots, and in a Mini Cooper moving through the loving environment known as L.A. traffic. All for art—and a little for commerce too.

 

 

 

 

 

 

 

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