Launched in 1997, Milagro is The World's Most Awarded Tequila. WeHolden traveled to the Jalisco Highlands and Mexico City and worked with artists Raudiel Sañudo and music legend Toy Selectah to create an authentic brand world inspired by the origin of the tequila and the energy, optimism, and style of modern Mexico.

As Milagro's lead agency, our work encompassed digital and social media, traditional and non-traditional advertising, consumer and trade experiential events, a consumer engagement program, and retail POS which helped contribute to three consecutive years of double digit sales growth.

If you ever need an agave piña photo, we have a few thousand of them.












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