To support the release of new font collections, House Industries asked us to document such legends of type design as the late centenarian Ed Rondthaler—creator of Photo Lettering, Eames and Girard collaborators John & Marilyn Neuhart, and several other influential craftsmen and designers.

For the House Industries release of Velo, a typeface and accompanying accessories inspired by cycling, WeHolden concepted, wrote, and produced a short film inspired by French New Wave cinema, featuring the musings of a chain-smoking, existentialist bike rider. Selectism reviewed the film and called WeHolden partner and film director Erich Weiss “legendary”, a moniker that is highly disputed by the remaining WeHolden staff.









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