TEQUILA HERRADURA

Casa Herradura is "the last true tequila-producing hacienda on the planet” where agave has been harvested by hand since the early 17th century to produce many of the world’s finest tequilas. For those who haven’t been able to visit the casa in person, WeHolden concepted and created the Casa Herradura Experience, a seven-city recreation of the hacienda activated in Miami, Atlanta, Chicago, Dallas, San Francisco, Los Angeles, and New York. Featuring virtual agave fields, a video art gallery of the tequila-making process, tasting rooms, living garden bars, a jimador harvesting demonstration, and surprise entertainment (T-Pain en la casa!), Casa Herradura welcomed more than 3,500 consumers and trade.

 

 

 

 

 

 

 

 

 

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