Coopers’ Craft is Brown Forman’s first new bourbon more than 20 years—a smooth, inviting liquid that honors the generations
of coopers from the venerable Brown Forman Cooperage. WeHolden created all launch advertising (print, outdoor, broadcast, and digital),
POS, social media, experiential events, CRM, and trade engagement centered around the art of barrel making and
of the approachable nature of the whiskey—a Kentucky Straight “Bourbon For All”.














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